Rebecca Black's upcoming album

After the fallout with Ark Music Factory, Rebecca Black announced she would start an independent record label named RB Records. Rebecca Black released a self-produced single titled "My Moment" on July 18 by her own label RB Records, with an accompanying music video, publishing it to her YouTube channel; the video as of November 27 has received, approximately, 590,000 "dislikes" against 340,000 "likes." In the "My Moment" music video, director Morgan Lawley features real life video of Black's life from both before and after her fame.

Rebecca Black

Rebecca Black is planning to release her official debut album around 2012, which she said will include "a bunch of different kinds of stuff." It is being recorded at a studio belonging to music producer Charlton Pettus. In an interview with The Sun, Rebecca Black said that the songs will be "appropriate and clean".

Rebecca Black appears as herself in the music video of Katy Perry's single "Last Friday Night (T.G.I.F.)". She appears as the host of a party in the house next door to that of "Kathy Beth Terry". At the end of the video Perry attempts to blame the excesses of the party (which had subsequently moved to her own house) on Black, only for her parents (Corey Feldman and Debbie Gibson) to disbelieve her. Later on, Perry (in character as Kathy Beth Terry) and Rebecca Black hosted a livestream on Tinychat.com after weeks of Black being mentioned on Terry's Twitter. Perry, who performs Friday routinely on stage as part of California Dreams Tour, also brought Black on stage to perform the song as a duet during her show at the Nokia Theater on August 5, 2011.

Rebecca Black

On August 10, 2011, Rebecca Black was featured in an ABC Primetime Nightline: Celebrity Secrets special entitled Underage and Famous: Inside Child Stars' Lives.

On Friday, September 16, Rebecca Black re-uploaded "Friday" on YouTube. In late September 2011, she was brought to Australia by Telstra to promote the launch of their 4G service.

On October 25, Rebecca Black announced she started filming her upcoming music video which she first identified as 'POI' and later identified as "Person of Interest". Rebecca Black said, "My next single coming out is called 'Person of Interest.' The basis of it is that it's a love song but it's not a love song. It's about almost teenage crushes — when you're not in love yet but you really like a guy — which I'm really excited about because I don't think there are too many out like that. It's very much a dance type song. It will make you get up and dance and sing along in your car." A teaser of the official music video was posted on November 3, 2011. Rebecca Black released another teaser including a snippet of the song on November 10, 2011 on her YouTube channel. The single and its accompanying music video were released on November 15, 2011.

On December 20, 2011, "Friday" was revealed as the #1 video of the year by YouTube and Rebecca Black hosted a short video called "YouTube Rewind".